Meeting Planning is Creative Work – Ways to Stay Creative

Many people, including meeting planners themselves, forget that meeting planning is more than emails, spreadsheets, budgets, and pushing paper; it is highly creative work. We may not be painting like Picasso, we may not be singing likeĀ Ella Fitzgerald, and we may not be taking photographs likeĀ Annie Leibovitz but we are creating something.

We are educating, entertaining and creating connections. The challenge is to do it in ways that keep the attendee involved and that they will enjoy. It is hard work and you are required to be creative whether you like it or not….it doesn’t matter if you are planning for a monster Fortune 500 company, an association, or a small business in the suburbs of Cleveland….

What you do matters to people everyday, never forget that.


Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

Yep. We use cookies. Just like everybody else. Cool? Click OK.