PRODUCTION
i3 Events
Where the actual event work happens — conferences, meetings, AV, production, logistics, and all the details that somehow become urgent at exactly the same time.
Visit i3 EventsEvent technology, unvarnished
For the people who actually have to make the event work.
Plannerwire is Keith Johnston’s home for event technology, production, software, and the operational nonsense planners are usually left to sort out after everyone else leaves the meeting.
i3 Events42Ten MediaEvent Tech AtlasEvent Tech Pull Up
Why this is
Plannerwire exists because the event industry has no shortage of opinions, platforms, awards, sponsored content, and people telling planners what they need.
What it could use more of is practical thinking from people who actually have to make the thing work.
This is where we talk about the messy parts: bloated software, bad processes, AV, production, useful tools, questionable industry wisdom, and the occasional idea that probably should have died in committee.
Projects
Things I’m building because complaining eventually leads to making your own.
SOFTWARE
42Ten Media
Small software and media projects built around real operational problems. No giant ‘all-in-one’ platform. No enterprise bingo card.
Visit 42Ten MediaRESEARCH
Event Tech Atlas
Independent event-tech research for planners who would rather know what a product actually does than who bought the biggest sponsorship package.
Visit Event Tech AtlasMEDIA
Event Tech Pull Up
Tess and I talking with smart people about event technology, production, people, platforms, and whatever else the conversation turns into.
Listen / WatchLatest posts
Recent writing
September 11, 2026
Does Your Conference Sell Out to the Sales Department? Apparently, We're Still Asking.
I first wrote about conference pay-to-play in 2010. Sixteen years later, the terminology is better, the sponsorship decks are prettier, and we call it thought leadership, partner programming, and sponsored content. The underlying question is still the same: how much of your conference's credibility should a sponsor be able to buy?
Read more →
September 4, 2026
The Little Things Are Why People Stop Coming Back
The big failures get attention. The small frustrations usually do not. But registration lines, unclear food labels, late speaker files, confusing workflows, and tiny bits of friction can quietly shape whether an attendee ever comes back.
Read more →
August 31, 2026
How to Find Your Wi-Fi Password in Windows 10, Windows 11, or on a Mac
Your computer probably remembers the Wi-Fi password even when you don't. Here's how to find a saved Wi-Fi password in Windows 10, Windows 11, and on a Mac.
Read more →About Keith
Still in the room after 25+ years.
Keith Johnston has spent more than 25 years producing events, working with event technology, building software, and occasionally asking why everyone agreed to make something harder than it needed to be.
He is Managing Partner at i3 Events, co-founder of Event Tech Atlas, co-host of Event Tech Pull Up, and part of the team behind 42Ten Media.
About KeithFollow the work.
New posts, useful tools, occasional industry arguments, and no “10 trends you need to know before breakfast” nonsense.