Event technology, unvarnished

For the people who actually have to make the event work.

Plannerwire is Keith Johnston’s home for event technology, production, software, and the operational nonsense planners are usually left to sort out after everyone else leaves the meeting.

i3 Events42Ten MediaEvent Tech AtlasEvent Tech Pull Up

Why this is

Plannerwire exists because the event industry has no shortage of opinions, platforms, awards, sponsored content, and people telling planners what they need. What it could use more of is practical thinking from people who actually have to make the thing work. This is where we talk about the messy parts: bloated software, bad processes, AV, production, useful tools, questionable industry wisdom, and the occasional idea that probably should have died in committee.

Projects

Things I’m building because complaining eventually leads to making your own.

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PRODUCTION

i3 Events

Where the actual event work happens — conferences, meetings, AV, production, logistics, and all the details that somehow become urgent at exactly the same time.

Visit i3 Events

SOFTWARE

42Ten Media

Small software and media projects built around real operational problems. No giant ‘all-in-one’ platform. No enterprise bingo card.

Visit 42Ten Media

RESEARCH

Event Tech Atlas

Independent event-tech research for planners who would rather know what a product actually does than who bought the biggest sponsorship package.

Visit Event Tech Atlas

MEDIA

Event Tech Pull Up

Tess and I talking with smart people about event technology, production, people, platforms, and whatever else the conversation turns into.

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Latest posts

Recent writing

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August 30, 2026

Why Event Tech Still Makes Simple Things Too Hard

The event industry has more software than ever. So why are planners still running important parts of conferences from spreadsheets, PDFs, email chains and text messages? The problem is not that event technology lacks features. In many cases, the problem is that software handles the system beautifully while making the last mile of actual event work harder than it needs to be.

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August 30, 2026

What Encore’s IPO Filing Reveals About the Business of In-House AV

Encore is preparing to go public, and its SEC filing gives meeting professionals something they rarely get: a detailed look at how the in-house AV business actually works. The filing explains exclusive on-site venue agreements, revenue-sharing commissions, an 80% capture rate, and Encore’s plans to capture more business inside the properties where it operates. For planners who have ever wondered why bringing an outside AV company can become surprisingly complicated, it explains quite a bit.

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About Keith

Still in the room after 25+ years.

Keith Johnston has spent more than 25 years producing events, working with event technology, building software, and occasionally asking why everyone agreed to make something harder than it needed to be.

He is Managing Partner at i3 Events, co-founder of Event Tech Atlas, co-host of Event Tech Pull Up, and part of the team behind 42Ten Media.

About Keith

Follow the work.

New posts, useful tools, occasional industry arguments, and no “10 trends you need to know before breakfast” nonsense.