Event technology, unvarnished

Practical event tech thinking for people who actually run events.

Plannerwire is Keith Johnston’s home for event technology commentary, media projects, software thinking, and the operational reality behind modern meetings.

i3 Events42Ten MediaEvent Tech AtlasEvent Tech Pull Up

What this is

Plannerwire connects Keith’s work across event production, AV, software, media, and industry research. It is not here to become another bloated content machine. It is here to make the messy parts of event technology a little clearer.

Projects

The broader body of work

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Production

i3 Events

Conference, meeting, and event production for associations, nonprofits, and corporate teams.

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Software

42Ten Media

Small, practical software products and media projects built for real-world workflows, not enterprise bloat.

Visit 42Ten Media

Research

Event Tech Atlas

An independent directory helping planners discover and compare event technology tools without the usual pay-to-play fog.

Visit Event Tech Atlas

Media

Event Tech Pull Up

A podcast and video series featuring honest conversations about event technology, production, platforms, and the people making it all work.

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Latest posts

Recent writing

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August 30, 2026

Why Event Tech Still Makes Simple Things Too Hard

The event industry has more software than ever. So why are planners still running important parts of conferences from spreadsheets, PDFs, email chains and text messages? The problem is not that event technology lacks features. In many cases, the problem is that software handles the system beautifully while making the last mile of actual event work harder than it needs to be.

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August 30, 2026

What Encore’s IPO Filing Reveals About the Business of In-House AV

Encore is preparing to go public, and its SEC filing gives meeting professionals something they rarely get: a detailed look at how the in-house AV business actually works. The filing explains exclusive on-site venue agreements, revenue-sharing commissions, an 80% capture rate, and Encore’s plans to capture more business inside the properties where it operates. For planners who have ever wondered why bringing an outside AV company can become surprisingly complicated, it explains quite a bit.

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About Keith

25+ years in the room

Keith Johnston is Managing Partner at i3 Events, co-founder of The Event Tech Atlas, co-host of Event Tech Pull Up, and part of the team behind 42Ten Media. He has spent more than 25 years working across conferences, meetings, AV production, hybrid events, and event technology.

About Keith

Follow the work.

Occasional notes on event technology, software, production, and the tools planners actually need.