EQ Meets IQ: The Art & Science of Transformative Event Planning with Ross Cooper

In our latest episode of the Event Tech Pull Up, we’re diving deep into the fusion of technology, intuitive observations, and impactful brand interactions. Leading us through this intricate crossroad is Ross Cooper, the seasoned Integrated Strategist from Inspira Marketing Group. If you’re not familiar with Inspira, they stand out in the crowded marketing space by masterfully weaving together EQ (Emotional Intelligence) and IQ (Intellectual Quotient). Their approach ensures that brand experiences hit the right chords, both emotionally and intellectually, with their audience.

Data, as we know, is a powerhouse in the world of event planning. It shapes everything from our venue choices to strategies for engaging attendees. However, the true magic lies in adding a personal touch: the innate ability to read and understand attendee behaviors and reactions. Ross, with his vast experience, embodies this principle. Think about the subtle shifts in audience demeanor during a keynote or the underlying currents of a networking session. These nuances, when married with data from tech tools and platforms, offer a rich tapestry of insights. For instance, while data might highlight the practical benefits of engaging with local artisans, it’s human observation that unveils the genuine passion and reasoning behind such choices.

Planning an event isn’t just a game of numbers or lone observations. It’s a delicate dance between solid data and innate human understanding. With stalwarts like Ross and the techniques from Inspira Marketing Group, events become more than just meetups; they evolve into powerful brand experiences. Dive into our discussion and discover the magic that unfolds when EQ meets IQ in event planning!

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Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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