Canva: The Event Marketer’s Creative Sidekick

You’ve probably heard of Canva, right? Canva is the nifty online platform with all the design tools, all the things, by god, it is Photoshop for dummies! But have you ever dived deep into its ocean of features, especially as an Event Marketer or a Conference Marketer? Let’s take quick trip through the features and what you can do with them. I will say, the easiest way to learn Canva is by using it so why not skip this post and just go grab an account?

1. The Event Marketer’s New Best Friend

When you think about tools for EventProfs, the mind generally drifts to planning, coordination, and perhaps even software for mobile apps. But Canva? It’s like the Swiss army knife of design for those without a design background. And, for Event Marketers, it’s a game-changer.

Say goodbye to cumbersome Photoshop sessions or waiting on the graphic designer you found on Fiverr. Canva empowers you to craft compelling visuals for your event marketing campaigns in a jiffy.

2. Invites That Impress

Your event begins the moment an invite lands in someone’s inbox. A stellar invitation is like a movie trailer – it sets the tone. With Canva, designing that perfect invitation is a breeze.

Select from a wide array of templates or build one from scratch. Adjust colors, drop in your event details, and voilà! A bespoke (look, I used a fancy word!) invitation ready to woo potential attendees.

3. Standout Social Media Graphics

Social media is the playground for Event Marketers. It’s where buzz gets built and tickets get sold… Butts in seats, am-I-right! But with the fierce competition out there, you need graphics that pop.

With Canva, craft shareable posts, countdowns, and event teasers. The platform’s drag-and-drop functionality and library of design elements make creating engaging posts easier than ever.

4. Conference Marketer’s Dream: Branded Materials

All of our conference clients are big on branding. From banners to prgrams, everything should scream the essence of the event. Enter Canva, the Conference Marketer’s silent partner.

Craft consistent and visually appealing materials. Whether it’s for attendees, sponsors, or the press, ensure your conference stands out from the crowd. Oh, and you need a logo for your conference. I wrote a post about that 10 years ago!

5. Seamless Presentation Designs

We’ve all sat through those drab presentations with stock PowerPoint templates. As EventProfs, we want to ensure every aspect of our event is top-notch, including the slides.

Use Canva to design slide decks that resonate with your event’s theme. Informative yet stylish, you’ll have attendees hanging onto every slide… Well that was a little dramatic… what they will be is not chatting about how the slides suck.

6. Custom Badges and Certificates

Ah, the joys of personalization! Canva lets you create custom badges for attendees or certificates for workshop participants. It’s these little touches that attendees remember.

Take a few minutes to design something and then send off to your local printer with badge stock provided by PCNametag. Boom, then all you have to create a mail merge, and print! It’s that easy and trust me, it’s these small details that get noticed.

7. Interactive Event Itineraries

Gone are the days of plain-text itineraries. Spice up your event schedule with colorful, interactive designs that guide attendees through the day.

Use icons, timelines, and even integrate photos of speakers or highlights. Make it a visual journey, one that attendees can keep handy as a PDF.

8. Effective Ads for Event Marketing

To spread the word about your event, advertisements are key. Whether it’s for online platforms or print, a compelling ad can make all the difference.

Experiment with different designs, call-to-action phrases, and images. With Canva, you can even animate your designs for those engaging digital ads.

9. Are they Magic? The Future of Event Marketing Design

The recent introduction of Magic Design™ (Beta) by Canva is nothing short of revolutionary. It’s a free AI design tool that propels your creative visions to life. Begin with your own media or just pen down your design idea, and voilà! Witness custom designs tailored just for you, appearing in the exact context you visualized.

For Event and Conference Marketers, this is a goldmine. No more hours spent brainstorming designs. Now, your vision and Magic Design™ will do the heavy lifting.

10. Reusable Templates for Future Events

Found a design that works? Save it as a template! For every new event, just tweak a few details, and you’re set.

The Canvas of Event Marketing Reinvented

In the ever-evolving landscape of event marketing, it’s paramount for EventProfs to remain at the forefront of creativity and innovation. And as we’ve taken a peak at Canva’s offerings, it’s crystal clear that this platform is more than just a design tool – it’s a gateway to endless creative possibilities.

From custom invitations to the groundbreaking Magic Design™, Canva continually proves to be the ace up an Event Marketer’s sleeve. So, the next time you’re gearing up for an event, remember: with Canva, you’re not just organizing an event; you’re crafting a memorable experience. Dive in, play around, and let your events be the talk of the town!

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

Yep. We use cookies. Just like everybody else. Cool? Click OK.