At the recent Confex show in London, Bob had the pleasure of discussing ChatGPT and AI with two of our favorite people – Francesca Balit, event marketer and podcast host of The Events Cast, and Merijin Van Buuren, virtual and hybrid platforms expert behind Event Mender. They talked about whether the event industry should be […]
Category: Event Technology
Good Data Doesn’t Lie – The Importance of Measuring The ROI Of Events
Good data doesn’t lie. And that’s important when it comes to demonstrating the ROI of events. We discuss this with Luke Buckley, head of sales at VenuIQ. Along with the importance of setting goals and what you should be measuring, we also explore what event profs, exhibitors and sponsors should do with the data. Listen […]
Production Crews use Stream Deck, Event Planners Should too
Over the past two years, the El Gato Stream Deck has had more of an impact on my productivity as a meeting and event professional than any other hardware solution. It has shaved hours off of my workflow, made excel spreadsheets easier to manage, helps me create better virtual events, and is making me a […]
We are Switching our Client’s Conference Websites to Fathom Analytics
Google Analytics (GA) is a beast of a tool. It is robust, free, and arguably the best analytics tool on the market… But, GA is difficult to learn, difficult to set up, and overkill for most conference and event websites. Using GA is like bringing a nuclear bomb to a duck hunt, you got the […]
Superlinked: How To Make Your Event App Irresistibly Relevant!
In this episode, we talk with Ben Gutkovich of Superlinked, a privacy-first social recommendation engine. We discover how to make your event app irresistibly relevant and the best way to understand your users and give them exactly what they want. We have started Superlinked to deliver state-of-the-art user modeling infrastructure to platforms that want to […]
