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Category: Event Marketing

20 Great Social Media Tools for Event and Association Marketers

A little over a year ago, we posted a cool social media cheat sheet that helped event and association marketers understand the social media platforms that are effective with specific groups/demographics. After a quick review, the post is still pretty accurate and now we have found an infographic that could be considered a companion piece. The […]

Social Media for Conference Planners – A Checklist

Drowning in Social. Yep. I have been there, just like 1000 other conference planners. In fact, I have a conference planning client that is starting to slip beneath the waves just thinking about thinking about the marketing of their conferences in 2016. Now, it should be said that this client is not new to social […]

8 Things to Avoid When Engaging Millennials at Meetings

Meeting Seminar Conference Business Collaboration Team Concept

Millennials comprise of a huge chunk of the country’s demographic. This is the audience you should have your sights set on. Here’s the thing: millennials have very peculiar characteristics. They take notice of the little things. This is why you have to be very careful of your strategy as there are little nuances here and […]