Elon Musk Buys Twitter, How Will It Affect Event Industry Marketing?

The big news from the last week or so is that Elon Musk has bought Twitter. There is still plenty of speculation on what he’s going to do with it. There are plans for layoffs, changes to the verification blue tick pricing and a proposal to allow the return of banned users. There is also talk that Vine, which was discontinued in 2016, may come back and be integrated in to the Twitter app.

The question we look at is, how will this affect event industry marketing? Click play below and find out what we think…

The following articles are mentioned in this episode

Since the recording of this episode, there has been an update to the pricing of the verification service, it will be set at around $8 a month.

Big thanks to this episode sponsor Joi Events – a really cool planning & scheduling software for events, conferences, and more. Find out more about them at joi.events.

I’m sure you have your own opinions about Elon Musk and the plans he has for Twitter, so leave your thoughts below or join us in our Facebook group.

Would you like to be a guest and discuss your thoughts about this and more? Get in touch and tell us about yourself.

This post originally appeared on the Bullet List Podcast website.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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