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PlannerWire helps meeting planners and event professionals gain knowledge and understand trends and technology in the meetings and events industry.

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Content Marketing Perfection is Impossible for Event Marketers
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20 Most Popular Membership Management Software Solutions
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Are You Sure Your Email Marketing Message is Being Heard
4
The Fear of the Event App Data Breach
5
WordPress 4.0 Drops – Event Websites Rejoice

Content Marketing Perfection is Impossible for Event Marketers

Association Content Marketing

So here I am. Sitting. Staring at the screen wondering where in the hell the time went, even though I know full well where it went. I got busy. Busy with work. New clients. New events. New cities to see. I am thinking holy shit, what did I do. Over the past 6 months, I have been really erratic with my posts… Well, not erratic, being erratic would imply that I was actually posting something more than the occasional infographic. I have been downright radio silent for weeks and months on end… just crickets chirping in a field of PlannerWire poppies. Read More

20 Most Popular Membership Management Software Solutions

I love surfing those crazy interwebs… You just never know what you are gonna find.

The internet can be like walking into the corner grocery for a gallon of milk and walking out with a two boxes of garlic crackers, three bottles of cheap wine and a Janice Joplin CD. Don’t judge… I was just minding my own business, looking for some registration software code and bang, here we are, drinking vino, with stinky breath, jamming to Me and Bobby McGee… In other words, in my hunt for a registration software need, I ran across something really cool about membership software.

You know, its just like going for milk and ending up in New Orleans…. Read More

Are You Sure Your Email Marketing Message is Being Heard

Association Email Marketing

Test and then retest. Check and then double check.

This is the mantra that I make all of my association clients live by…. You have too. It is mission critical.

Even the most amazing marketing message or important communication will end up in the trash if the message cannot be heard. Don’t believe me? I received this email just this morning and someone did not double check that the image would display properly and they did not test to see if they had a non-HTML version that would show if the image failed to load.

I can’t even tell who it is from…..I did highlight the two things that I could see though….The title and the unsubscribe link.

Marketing Email Fail_edited-1

We all make mistakes. We all blow it on occasion. This however, is a major fail that could have been avoided by two simple checks. Instead, some marketer is scratching their head wondering why no one is responding to their amazing communication and from the sounds of the title, I really wanted to listen.

Food for thought.

 

The Fear of the Event App Data Breach

Image: DepositPhotos

Image: DepositPhotos

Data breaches are real. Data breaches can happen to your event. Data breaches should be on your mind. Data breaches are a serious threat to event apps. The security of your event or conference app is mission critical.

But……

Common sense is also mission critical to the success of your event and fear is the killer of common sense which is why I am not a real big fan of scare tactics in the event world.

Fear marketing (or scare marketing) is designed to play to the most primal part of our brain. Those little slivers in our neural pathways that tell us to run away from really bad things that want to kill us and eat us. Things like lions, tigers, bears, and zombies. It is also that part of the brain that can be manipulated to steer us toward a product or service so that we feel “safe” when we choose whatever they happen to be selling, shilling, or scalping.

We see this popular selling device employed by noble entities with “positive scare campaigns” against child abuse or texting while driving. We also see this tactic used by the not so noble snake oil salesmen like politicians that want us to “vote for them” or “frightening children will invade the border to give us Ebola and steal our jobs while we sleep”. Read More

WordPress 4.0 Drops – Event Websites Rejoice

WordPress for Event Websites

WordPress 4.0 has dropped… watch the short video to get a glimpse of the awesomeness that awaits your event website….

 

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