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PlannerWire helps meeting planners and event professionals gain knowledge and understand trends and technology in the meetings and events industry.

1
40 Simple Web Tools for Associations and Event Planners
2
The Event is Over – What About the Website
3
Video is Priceless for Event Marketers
4
The Union Street Guest House, Stupidity, and Your Event Social Media
5
The Pickled Planner – The Americano

40 Simple Web Tools for Associations and Event Planners

Association Tech Tools

A really awesome reader, who works for an association whose members do life saving work (really, they are that cool), sent me an email and asked a simple question. Rather than paraphrase and get it wrong, I figured that I would re-post the email for all to see.

I have redacted some of the identifying parts of the email, because, in all honesty, I have I always wanted to redact something because it seems way more cool and important than just removing the text… It makes it seem like super secret stuff, like the CIA or NSA.. So, you will see her association and her name as REDACTED because it is just so 21st century and we all know that I am just a totally hip dude. Read More

The Event is Over – What About the Website

Image: Google Developers Conference 2014

Image: Google Developers Conference 2014

So, the last attendee has gone home. Your event is accomplished, achieved, closed, come to an end, concluded, consummated, discharged, dispatched, done with, ended, executed, finalized, fulfilled, over and done, realized, resolved, settled, terminated, through, worked out, wound up, wrapped up…. it was a hit, smashing, successful, super… now what do you do with that damn website.

I would take a page out of the Google I/O (developers conference) playbook and don’t let your website or attendee excitement go to waste.

Be simple. Be Bold. Be creative. But do something. An idle website is a waste of good cyberspace.

We do stuff like this all the time and I can tell you from experience….  the most important step is knowing where you want the journey to end.

Go and check it out.

Video is Priceless for Event Marketers

 

Image: DepositPhotos

Image: DepositPhotos

Every event tells a story. There is a beginning, a middle, and end. All you need is good planning, great execution and a little luck on to make it a happy tale and not something out of Grimm’s…  But if event marketers are not telling the story to those that did not attend the event, they are missing a huge opportunity.

Most conference organizers stay out of the video marketing pool because they think that they need $10,000 cameras, fancy editing software, big lighting rigs, and Steven Spielberg in order to dive in. Good for them. Let them wait for the perfect storm of money and know how. We can get started today.  Read More

The Union Street Guest House, Stupidity, and Your Event Social Media

Social Media for Conferences

Image: Deposit Photos

Social media is a fickle little wanker. One day it loves you, the next day you are no better than a bug on a windshield. Watching what happens to some companies is a lot like having a front row seat to “Divorce Wars”… mean, nasty, and vile.

I am never really surprised when social media explodes with the tale of some company doing something silly on social and yesterday’s little eruption about the The Union Street Guest House, a nice looking hotel property in Hudson, NY, was no exception. They fucked up. Bad. Read More

The Pickled Planner – The Americano

Americano (Cleveland)

Welcome the weekend people.

We meeting and event planners use the term “weekend” pretty loosely. I know that you might be setting up a Conference in Calgary, a Meeting in Montana, or an Incentive in India, but that doesn’t mean that you can’t take a few hours on a Friday to chill out, throw on some tunes, and take a minute for yourself… really, you can… Unless of course you can’t. Then I totally get it… Read More

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