Most EventProfs know what an editorial calendar is but how about a social media calendar. For conferences, events, and associations, scheduling social posts can be the perfect way to ensure that you are getting things right and not missing out on opportunities. Social media may seem like it is all random and fun but there is science behind when conferences and events should post. Read More
Most everyone is familiar with websites that support multiple languages. Come on, you know, they have the little flags that you click on to make the website magically transform into French or Spanish or English or Klingon. This is a pretty common occurrence in this here information digital age. Users expect this kind of service now. Read More
Nearly 90% of marketers today place an increased emphasis on conversion rate optimization (CRO) – and for good reason. In the meetings, travel and hospitality industry, CRO is the key to more registrations — and more importantly, more customer relationships made.
Some CRO tips are universal. But there are other strategies and tactics that can be customized to your specific industry audience.
To help maximize your marketing efforts, we’ve created a list of four ways to capture more conversions specifically tailored to professionals looking to increase registrations and bookings. The recommendations are based on findings from our 2015 Form Conversion Report, which was built on data gathered from more than 650,000 form users. Read More
Video marketing matters for conferences and events. Those who do not understand this are either ill-informed, delusional, or recently hit in the head with something heavy and we need to get them some medical assistance asap… Put down the mouse and call 911 before they start thinking that attendee registrations were better when they came via fax.
Knowing that video is perfect for marketing and actually doing it are two different things. Many event marketers are afraid of video. I get it. Many of our clients were afraid too but they took their first steps and promptly fell flat on their video face. The difference between their success and other’s failure is that they didn’t give up, together we tried again. And again. And again. Practice makes perfect and all that jazz. You can do it too! Start with an iPhone for heavens sake, it shoots in HD and is sitting in your pocket. Read More