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PlannerWire helps meeting planners and event professionals gain knowledge and understand trends and technology in the meetings and events industry.

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Content Repurposing for Better Association and Event Marketing
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Scannable for Evernote – an #eventprofs Best Friend
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WiFi Karma for Meeting and Event Professionals
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International Business Etiquette for Meeting Planners
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Meeting Planner Music Club – Brian Wilson in the Old Apartment

Content Repurposing for Better Association and Event Marketing

Recycle Content

Content Marketing is not a joke, it is not a fad, and it is something that is never going away. In fact, the only thing that is unique about content marketing is that fact that we now call it “Content Marketing”.  Some brilliant marketer added a capital C and M to make it more “official” like… probably got herself a good raise for doing it too… Yep, Content Marketing has been around for a long, long, time and now is the time for you to start putting it to good use without making yourself crazy. Read More

Scannable for Evernote – an #eventprofs Best Friend

Scannable

Wow. Do I love me some Evernote for meeting and event peeps. A total replacement for the event binder and your brain. Evernote creates tools that are just brilliant.

For example, how many times have you been standing in the conference office, overseeing a reg desk, or working late in your hotel room and thought “I really wish I had a scanner right now?”. Happens to me all the time. Floorplans, BEOs, receipts, biz cards… you name it, I want to scan it and get rid of the paper because paper is so…. 20th Century. Read More

WiFi Karma for Meeting and Event Professionals

Good Karma Name Tag Sticker Luck Fate Meet Person Introduction

Karma. Some say it makes the world go round. Someone does something bad in life, people say that Karma is gonna get em. Do something good that no one notices, Karma is gonna sort that out to your benefit some day… no need to rush things.

WiFi has Karma too, but not the kind of Karma that you are thinking of. I am thinking of this kinda Karma. Read More

International Business Etiquette for Meeting Planners

Global Meeting Planning

Having just recently returned from a client event in the UK that had a truly international audience (35 different countries represented), this infographic really struck a chord and my funny bone (don’t ask, I am like that).

We all know that people the world over are remarkably similar. We all laugh and love, share friendships and goodwill, but we are different in unique and interesting ways.

Check out this infographic from WD Storage that can help us all from committing some crazy faux pas that creates an international incident that ends your conference with a punch in the nose and a mushroom cloud… Read More

Meeting Planner Music Club – Brian Wilson in the Old Apartment

Meeting Planner Music Club BNL

Staying away from the dance and hard rock for another week, I wanted to hit another couple of the songs that are in my travel playlist. Brian Wilson and The Old Apartment from Barenaked Ladies are songs that always seem to be blasting out of my headphones while I am flying and writing (see, I can do two things at the same time).

Barenaked Ladies, for those that don’t know, are a lot bigger of a band than you would think…From the Wik:

They are best known for their hit singles, “One Week”, “The Old Apartment”, “Pinch Me”, “If I Had $1000000″, “Brian Wilson”; as well as the theme for the sitcom The Big Bang Theory. They are also known for their light-hearted, comedic performance style, and humorous banter between songs and improvised raps/songs are staples at nearly every concert. They have won multiple Juno Awards and have been nominated for Grammy Awards. Original keyboardist Andy Creeggan left the band in 1995, and founding member Steven Page departed in 2009. The band has sold over 15 million records including albums and singles.

In addition, they are also pretty innovative and meeting planners could learn a thing or two from their style. As early as 2004, they were selling same night performances on USB right after the show (if they could do that then, imagine what we could do now) and they were some of the first bands to adopt a blog and social media… Go figure.

I give you a Music Club Double Shot – Brian Wilson and the Old Apartment

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