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1
10 Surprising Things Event Marketers Should Know About Social Media
2
40 Simple Web Tools for Associations and Event Planners
3
The Event is Over – What About the Website
4
Video is Priceless for Event Marketers
5
The Union Street Guest House, Stupidity, and Your Event Social Media

10 Surprising Things Event Marketers Should Know About Social Media

Content Marketing for Event Marketers

I love those interwebs… always serving us up cool new facts and figures in handy 10 packs. All of the information that we could ever need or want in small bite sized chunks that are perfect for the over-worked, over-stressed event marketer brain.

We all know that every social media outpost has its quirks but what are they? Some of the answers are here in this handy dandy infographic from the cool cats over at Mainstreethost and they are downright surprising… hence the name of this post and the name of the infographic… go figure. What do you do with surprising knowledge? Event marketers should use it gain a content marketing advantage because if it is surprising, that means that the other guy probably doesn’t know about it and if they don’t know it, they can’t put it to use for themselves. Boom. Advantage to you.

I recommend that we all take a minute to follow Mainstreethost over on that Twitter-thingie because in addition to this piece of marketing gold, they also touch on other topics that meeting, event, and conference marketers might find useful including “How to use trade shows for content marketing“…

Read More

40 Simple Web Tools for Associations and Event Planners

Association Tech Tools

A really awesome reader, who works for an association whose members do life saving work (really, they are that cool), sent me an email and asked a simple question. Rather than paraphrase and get it wrong, I figured that I would re-post the email for all to see.

I have redacted some of the identifying parts of the email, because, in all honesty, I have I always wanted to redact something because it seems way more cool and important than just removing the text… It makes it seem like super secret stuff, like the CIA or NSA.. So, you will see her association and her name as REDACTED because it is just so 21st century and we all know that I am just a totally hip dude. Read More

The Event is Over – What About the Website

Image: Google Developers Conference 2014

Image: Google Developers Conference 2014

So, the last attendee has gone home. Your event is accomplished, achieved, closed, come to an end, concluded, consummated, discharged, dispatched, done with, ended, executed, finalized, fulfilled, over and done, realized, resolved, settled, terminated, through, worked out, wound up, wrapped up…. it was a hit, smashing, successful, super… now what do you do with that damn website.

I would take a page out of the Google I/O (developers conference) playbook and don’t let your website or attendee excitement go to waste.

Be simple. Be Bold. Be creative. But do something. An idle website is a waste of good cyberspace.

We do stuff like this all the time and I can tell you from experience….  the most important step is knowing where you want the journey to end.

Go and check it out.

Video is Priceless for Event Marketers

 

Image: DepositPhotos

Image: DepositPhotos

Every event tells a story. There is a beginning, a middle, and end. All you need is good planning, great execution and a little luck on to make it a happy tale and not something out of Grimm’s…  But if event marketers are not telling the story to those that did not attend the event, they are missing a huge opportunity.

Most conference organizers stay out of the video marketing pool because they think that they need $10,000 cameras, fancy editing software, big lighting rigs, and Steven Spielberg in order to dive in. Good for them. Let them wait for the perfect storm of money and know how. We can get started today.  Read More

The Union Street Guest House, Stupidity, and Your Event Social Media

Social Media for Conferences

Image: Deposit Photos

Social media is a fickle little wanker. One day it loves you, the next day you are no better than a bug on a windshield. Watching what happens to some companies is a lot like having a front row seat to “Divorce Wars”… mean, nasty, and vile.

I am never really surprised when social media explodes with the tale of some company doing something silly on social and yesterday’s little eruption about the The Union Street Guest House, a nice looking hotel property in Hudson, NY, was no exception. They fucked up. Bad. Read More

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