Why Your Conference Mobile Strategy isn’t Working



Technology in the hands

I like Formstack, they have a pretty cool product and we use it for a number of clients websites because it works well and fits their needs for online forms that need some va-voom. That is how I came across this infographic that they put together with five reasons why your mobile strategy isn’t working…. Although, in the conference and association world… Not having a marketing strategy for mobile devices is probably the biggest culprit for making sure that marketing ROI is DOA and it is not even on this list.

For those of you that do have a strategy and can’t figure out why it is not producing the expected results, have a look. You just might gain some insight into the issues that you might be having and some easily actionable ways to do some fixing up around the ol marketing house (Hint – Number 3. Number 3. Number 3……. LOOK AT NUMBER 3). 


Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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