Superlinked: How To Make Your Event App Irresistibly Relevant!

In this episode, we talk with Ben Gutkovich of Superlinked, a privacy-first social recommendation engine. We discover how to make your event app irresistibly relevant and the best way to understand your users and give them exactly what they want.

We have started Superlinked to deliver state-of-the-art user modeling infrastructure to platforms that want to challenge social, marketplace, and adtech incumbents by focusing on their users’ needs and being community-first.

Superlinked’s ML-powered user modeling infrastructure helps event platforms and event organizers drive business results by delivering personalized content, agenda, and networking recommendations, before, during, and after the event

Ben Gutkovich

We also discuss how virtual events are losing the competition for attendee attention with low attendance and even lower engagement. It’s negatively impacting sponsor satisfaction and revenues. No wonder event planners are excited about the return of IRL events!

Topics discussed in this episode include…

  • What is Superlinked?
  • How does it fit with the existing event tech stack?
  • The fight for attendee attention
  • What does this mean for virtual events

Big thanks to this episode’s sponsors, Joi Events. A super cool planning & scheduling software for events, conferences, and more.

Would you like to be a guest and discuss your thoughts about this and more? Get in touch and tell us about yourself.

This post originally appeared on the Bullet List Podcast website.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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