Rose Colored Marketing in the Age of Covid – Adjusting the Lens

Tech and marketing go hand in hand, especially in the 21st Century. In this episode, Tess and Keith chat with Michelle Bergstein of Beat Creative Marketing, a longtime collaborator and colleague, she is a Digital Marketer with a passion for designing and implementing social media campaigns across multiple platforms in the event and hospitality markets. She is smart, on point, and on of the most fun people we know.

Some of the things we cover in our interview:

  • Offering services, sponsorships, or attendance for free – Should you?
  • How to revise your organization’s packages from sponsorship to services.
  • Finding your new marketing voice on social media and the web.

Companies in Event Tech News:

Video Replay

This post originally appeared on the Event Tech Pull Up website.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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