Podcasting for Associations, Events, and Conferences

In this episode, Keith and Tess get to sit down and chat with the one and only Mike McAllen, Executive Director of the California Podcast Association and Podcasting4Associations. Mike is one of the foremost experts in association podcasting and helps membership-based organizations retain and connect with association members and build revenue-generating podcasts.

Topics we dive into:

  • What are a couple of reasons an association might want to start a podcast now?
  • What are some effective ways to grow an audience?
  • What are some of the benefits of taking your podcast on the road to your annual conference?
  • What are some of our thoughts on sponsorship?

Companies in Event Tech News:

Facebook adding the ability to charge for access to live streams

Video Replay

This post originally appeared on the Event Tech Pull Up website.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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