Play It Safe: The Power of a Sandbox for Event Website Management

In the fast-paced world of event planning, the web is our lifeline. It’s a tool that revolutionizes efficiency, particularly in areas like attendee registration. Thanks to website builders like WordPress, Joomla, and Weebly, even members of a meeting planning team can take on significant web design tasks. The process has become so user-friendly that even my 5-year-old boasts his own blog!

While these advancements are impressive and useful, they also come with their own set of challenges. Let’s walk through a scenario that might sound familiar:

Imagine your planning team members, Becky and Bob, have just crafted the most remarkable website for your client’s conference. It’s running smoothly, integrated perfectly with your registration software, and you’re already halfway to meeting your attendance goals. Everything seems perfect.

Then Bob discovers a new plugin that integrates social media into the mix. He’s tested it elsewhere and is thrilled with the results. After a quick demonstration, you and Becky are equally excited. The attendees are going to love it! Without hesitation, you give Bob the green light. He eagerly uploads and activates the new plugin, but then disaster strikes. The website crashes and remains inaccessible for 72 hours due to a plugin conflict. Panic ensues. The client is furious, attendees bombard your phone lines, and to top it off, you realize the site was never backed up. It’s a nightmare scenario that ends with you contemplating your future in the unemployment line.

But here’s the twist: this catastrophe was entirely preventable. The secret lies in what I call ‘playing in the sandbox.’

You might be wondering if I’ve lost my marbles, but rest assured, I’m reasonably sane. In the digital world, a sandbox is essentially a testing ground—a mirrored version of your main website. Domains are inexpensive, so setting up an exact replica of your vital sites and keeping them hidden from search engines is a smart move.

When you’re itching to try out a new feature or plugin, the sandbox is where you experiment. If everything functions smoothly, you can confidently implement the changes on your live site. If things go haywire, there’s no harm done. It’s just your sandbox. You simply reload your backup file and start troubleshooting the incompatibility issue with zero impact on your actual website.

Creating a sandbox is a simple yet incredibly effective strategy for website management. It’s a safety net that allows for innovation and experimentation without risking the integrity of your main site. In the fast-paced, high-stakes world of event planning, where your website is often the first and most critical point of contact with attendees, taking this precaution is not just smart—it’s essential.

So, before you jump on the next exciting digital trend or plugin, remember the power of the sandbox. It’s more than just a precaution; it’s a strategic move that safeguards your reputation, client satisfaction, and potentially your job. In the realm of web management for events, playing it safe doesn’t just save face—it could very well save your career.

The digital world offers immense potential for enhancing event experiences, but it also demands a level of caution. By utilizing a sandbox for your website management, you ensure that innovation never comes at the cost of reliability. This simple practice is your insurance policy in the digital age of event planning. Remember, when it comes to managing your event website, it’s always better to play in the sandbox first.

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Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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