The always great @philgerb shared an article yesterday from the guys at 37 Signals here in Chicago.
Do you know who 37 Signals are? I do….
They make the cool Basecamp, Highrise, Campfire and Backpack as well as other cool functional products that I have used for client projects, internal projects, personal projects.
I gotta tell you, I have a love hate relationship with their products. I love them, buy them, get mad at what I am paying, stop using them, go to a cheaper product, get frustrated and then go back…. It is like some psycho-dysfunctional relationship from my early 20s.
Anyway, the link is there, check them out, you might find something interesting that you can use, I know I am going back to Basecamp (I clicked through to the site and got sucked in again).
Back to the story….you know, the one about this tweet –
37 Signals has a blog and the topic that Phil shared via twitter was about marketing to your own team and how Apple does it, Starbucks does it and why it drives success. Here is the link.
Basically, if you cut corners, you can do it in a way that customers will not know but the employees will and then they will stop believing in the brand and that is the first card to fall that brings down the whole house.
You should read the article because there is a lot an event marketer and event planner can learn. I have talked about the passion of attendees, but your passion is just as important.
Do YOU believe in the event that you are producing? Are you selling your belief to your event team and are they buying into the fact that they are producing the best event on the planet? Are they drinking the Kool Aid.
Do the meeting and event professionals that work on your event walk out the door every day and say to themselves… GOD, I am so stoked that I am working on this event because it is so awesome or are they walking out the door 2 minutes early so they can grab a glass of wine and forget their day.