I had the opportunity to speak to a class at Kendall College last night, and it was a lot of fun and something I enjoy doing. My evening’s discussion was on using social media for events (the course is on meeting and event planning).
What I failed to mention to the crowd of bright, sharp, future meetings industry leaders (check out my post on what I think of the young breed here) and what I sometimes fail to mention here on the pages of my little corner of the internet, is that Social Media is not going to save your event.
If you have a crappy event, it is still a crappy event. No amount of lipstick will make that pig look like a million bucks.
To be the meeting or event planner that is amazingly successful, the core product, the actual event, must be 100% on target to succeed in organization and execution.
Social Media enables you to survive and thrive above all others.
Social Media can make a crappy event successful one time, maybe two, but in the end, the fact that you are giving the people a big ol’ pile of manure is going to make it to the surface, and your event will fail.
Before meeting and event planners design a foolproof social media plan, they should first create a foolproof event plan.