Reality Check: Social Media Won’t Fix a Flawed Event – Insights from a Kendall College Guest Lecture

I had the opportunity to speak to a class at Kendall College last night, and it was a lot of fun and something I enjoy doing. My evening’s discussion was on using social media for events (the course is on meeting and event planning).

What I failed to mention to the crowd of bright, sharp, future meetings industry leaders (check out my post on what I think of the young breed here) and what I sometimes fail to mention here on the pages of my little corner of the internet, is that Social Media is not going to save your event.

If you have a crappy event, it is still a crappy event. No amount of lipstick will make that pig look like a million bucks.

To be the meeting or event planner that is amazingly successful, the core product, the actual event, must be 100% on target to succeed in organization and execution.

Social Media enables you to survive and thrive above all others.

Social Media can make a crappy event successful one time, maybe two, but in the end, the fact that you are giving the people a big ol’ pile of manure is going to make it to the surface, and your event will fail.

Before meeting and event planners design a foolproof social media plan, they should first create a foolproof event plan.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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