Here is a scary piece of knowledge that 98% of all event planners ignore….
The audience that does not attend your event, conference, or meeting is still an audience. You can still reach them, you can still speak to them, and they can have a tremendous impact on how well your event goes. The audience that cannot attend is your biggest audience since a meeting or event venue can only hold a finite amount of people.
For this reason alone, you must speak to them, use Twitter, use Facebook, or use smoke signals….in fact, use them all. By reaching this audience, you ensure that your event has every possible hope of succeeding.
When the event ends, you want the outside audience to be sad that they had to look in. You want them to say things like “I wish I could have been there”, “Next year I am going for sure,” and most importantly, you want them to spread the word as much as the inside audience.
