Talking about Social Media Can Kill Your Conference Mojo

I know an association meeting planner and she is really frustrated with her position. A pretty common occurrence but a unique situation, here is the story.

She is frustrated because she really sees the value of incorporating social media into her event and meeting programs. She is so ready that she has taken her own time to draft a number of reports on the hows and whys of the benefits, the pros, the cons and what the eventual outcome could be if the plan were implemented in its totality.

She totally deserves props because I have seen the reports and they are totally top notch.
When she prepared the reports, she was totally excited because her superiors, the President and the executive committee thought that this is a great idea as well. All of the stakeholders have read, loved and digested the information and they really dig talking about Social Media in their meetings.

So What’s the Problem

The problem is easy to see and very easy for my friend to explain to any outsider although no one at her association sees it……

They will not stop talking about implementing a social media strategy. They have been talking about implementing social media for 3 years, 2 conferences and multiple smaller events and they still talk and talk and talk without actually taking action.

They have talked through changes to Facebook, they have talked through the changes at Twitter and they have talked right on through their own events. Time moves forward regardless of whether you like it or not.

Sometimes, you have to stop talking and get to doing.

If you are going to get into the social media arena, do your research, do your investigation and do your homework and talk about it….

And then get on with it before the rest of the world passes you by.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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