Should You Use ChatGPT For Content & Marketing?

At the recent Confex show in London, Bob had the pleasure of discussing ChatGPT and AI with two of our favorite people – Francesca Balit, event marketer and podcast host of The Events Cast, and Merijin Van Buuren, virtual and hybrid platforms expert behind Event Mender.

They talked about whether the event industry should be using ChatGPT for marketing automation and for content generation. There are pro’s and con’s on both sides of the argument. However, it’s still relatively new to the events industry and the debate on why you should use it and how, will go one for some time.

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Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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