Quit Complaining, Play Ball and Deliver the Goods

My son is 6 and loves to read, he devours books like cookies. I decided that he may be ready to move up to Harry Potter so I pointed my browser to Amazon, searched for Harry Potter and this is what I was met with:

Harry Potter can be purchased at ANOTHER Site that requires another registration? Not really, not for me, Screw You. The transaction was no longer easy, it was no longer fast and it was no longer FUN. I simply clicked close, went away and bought another book. I know that I am not the only one, there must be thousands.

AC/DC is one of my favorite bands yet they do not sell on iTunes.

AC/DC thinks that their music is better as an entire album and not as single songs so they are bypassing the most popular music delivery service on the planet. The mere thought someone buying Jailbreak as a single song and not as part of the entire Dirty Deeds album makes them dizzy.

Here is what Brian Johnson (AC/DC Lead Singer) has to say:

And here is what Angus Young (AC/DC Lead Guitarist/Founder) had to say:

I love AC/DC, but seriously, get the fuck over yourself. Enough 20th century thinking. People rarely listen to an entire album. THEY NEVER HAVE.

People have always skipped the songs that they do not like. We hit the arrow button, move the needle or press fast forward. When an album NEEDS to be listened to in it’s entirety such as Elton John’s Goodbye Yellow Brick Road, Pink Floyd’s the Wall or even AC/DC’s Back in Black, we will listen to (and buy) the entire album. Complete, amazing albums are the exception, not the rule.

Have faith in us, we know what we are doing.

What JK Rowling and AC/DC are doing is alienating their own fans*.

I for one have not bought an AC/DC album in years because nothing is worth the trip to Wal-Mart. Yes, I still listen to my AC/DC Albums but they are the ones that I have imported into iTunes. I cannot be bothered to get in the car, drive the distance and wait in line.

What does this have to do with your event?

This ties right into how you get materials to your attendees. What options do you give them?

Do you offer the program on the iPad, an Android phone or online? I have screamed out against print in the past but you can certainly have print on demand (where the attendee prints at home or at the conference site). What other delivery options do you use? Audio? Video? They should all be on the table.

Do not force the group to do things your way because you will lose. Options make attendees happy. 

Now -Thunderstruck – One of the best rock and roll tunes ever recorded. Listening to the opening 1:15 seconds can almost get you into Target. As an event planner, you have to just get woozy over this stage.


*Yes, I get that some artists are not compensated properly, this post is about delivery, not cash.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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