The Pickled Planner – The Americano

Americano (Cleveland)

Welcome the weekend people.

We meeting and event planners use the term “weekend” pretty loosely. I know that you might be setting up a Conference in Calgary, a Meeting in Montana, or an Incentive in India, but that doesn’t mean that you can’t take a few hours on a Friday to chill out, throw on some tunes, and take a minute for yourself… really, you can… Unless of course you can’t. Then I totally get it…

The Drink


  • 1 oz Campari
  • 1 oz Vermouth
  • Club Soda
  • Garnish with lemon or orange peel


Pour the Campari and vermouth into an old-fashioned glass, fill it up with ice cubes, pour in some club soda, and garnish that sucker with a lemon or an orange peel… Easy and amazing. The bitter taste of the Campari is just wicked.

The Americano also happens to be the first drink ordered by James Bond in the first novel, Casino Royal… Just thought you would want to know that this cocktail comes with a cool factor.

From the Wik:

It is the first drink ordered by James Bond in the first novel in Ian Fleming’s series, Casino Royale. In the short story “From a View to a Kill” Bond chooses an Americano as an appropriate drink for a mere café; suggesting that “in cafés you have to drink the least offensive of the musical comedy drinks that go with them.”

The Pickled Planner

The Pickled Planner is a weekly feature of PlannerWire that has two things. A drink recipe and links to awesome and unique meeting or event venues and destinations. Technically, we think that you could write off the drinks but check with your accountant first.

Image: Edsel Little on Flickr 

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

Yep. We use cookies. Just like everybody else. Cool? Click OK.