Google Glass and Your Event or Conference


Steampunk Glasses

OK- This post is not necessarily about the Google Glass project but it is a post on technology and your event because Google Glass exists.

You see, I was talking to a client / friend / person I have drinks with and he said “Have you seen the Google Glass Project, how cool is that going to be for events, we are going to grab some as soon as they come out”. To which I replied (remember, I know this person well) “That is the fucking dumbest thing I have ever heard, why would you waste $1500 a pair on an untested, untried technology that although wicked awesome will probably only have limited use for the meetings and events industry for years to come. Bob (name changed to protect the guilty), you guys don’t even have an app yet and we are just starting your social program and now you are going to add more to our plate”.

He just smiled that “I hear ya” smile.

This is a problem that I see everyday with my clients and around the industry. People have the attention span of a gnat and they jump from tech to tech without mastering any of it.

Go be social, build an awesome event or conference website, find a decent mobile app and engage your audience. Let everyone else jump on the latest and greatest.

And now… here is the Google Glass Video because it really is freaking cool.

Image: OriginalPozer

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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