Good Data Doesn’t Lie – The Importance of Measuring The ROI Of Events

Good data doesn’t lie. And that’s important when it comes to demonstrating the ROI of events. We discuss this with Luke Buckley, head of sales at VenuIQ.

Along with the importance of setting goals and what you should be measuring, we also explore what event profs, exhibitors and sponsors should do with the data.

Listen now to 50 minutes of what you really need to know!

Big thanks to our guest for taking part in this episode. You can connect with Luke and VenuIQ on LinkedIn.

Thank you to our sponsor, Joi Events. A super cool planning and scheduling software for events, conferences, and more.

This post originally appeared on the Bullet List Podcast website.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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