Fun and Winning With Giveaways

Sobe Event

Everyone hates crappy giveaways. They do nothing for your event or conference and actually make people laugh behind your back. Especially those little string backpacks. What are those anyway?

I was at the Lincoln Park Zoo last weekend and Sobe, the drink company, was working a little experiential action and had a street team set up engaging the zoo crowds. These nice young folks talked you up, gave you a taste of the new Sobe flavor, you used your own mobile to check into the event location on Facebook, and BAM, they gave you a little something for your effort.

In this case, you got to pick from a few things (including the silly string backpack). I let my son pick. He is 7 and this was going to be the highlight of our zoo excursion. He went all in and picked these…..

Speakers in a folded down box. 

Sobe Giveaway (1)

Now, you may say to yourself (as I did)…. ugg, how dumb. But…… wait for it………

They actually work and have been sitting on my desk. I am using them even though I have bomb-diggity speakers. Frankly, these are just more fun. And they are in a cardboard box… kinda like take-out speakers.

Sobe Giveaway (2)

This would be a case of winning with swag.

I checked in, got the thing, brought it home, assembled it, and now I am using it…. AND…. an industry colleague came by today and was checking them out and we had a whole conversation about the giveaway and the brand.

Sobe – FTW

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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