From Whiteboard to the Web

We just finished creating an amazing website for a client’s incentive travel trip.

The website needed to be engaging, beautiful and contain all of the information that the attendees might need including air travel info, activities info and a complete registration system that allows the winners to pick their activities and dine around selections.

I wanted to show the beginning and the end of the project because this one is special. Unlike most web projects, there is no difference between the whiteboard and the finished product. A home run on the first shot.

There was of course lots-o-stuff in the middle, things like wire-frames and text re-writes but it is really fun to see where something started and what ends up as the finished product.

I stand by my statement that all events need websites… even incentive programs. This website will build excitement for this trip in ways that a paper brochure never could. We have videos with each of the activity selections so that the attendees can see what they will be doing, we have put in the menus for all of the restaurants in the dine-around we have even included videos of the destination so that they can get a feel for the resort and the island.


Incentive Travel needs websites

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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