Events Should Mix up the Marketing

This a little project that I am finishing up for a client. A really slick little mailer for team members that may win a spot on an incentive travel program. Now, typically, incentives are not  marketing beasts, but this little mailer can remind us that sometimes it is OK to mix up the marketing mediums of your conference or event for a more powerful effect.

If you are a conference or event that relies 100% on mailed brochures, it might be time to try social media or email marketing. If you are a trade show that only markets online, try a postcard. If you only market through Facebook, try Twitter. If you only write blog posts, try recording a video.

The point is, do not put all of your eggs in one single little marketing basket. If you do, someone may come along and steal that basket and then where will you be?

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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