Event Ownership

Who owns your event? I am not talking about the legal form of ownership, I am talking about who owns it, who are the people that make it happen. Do you give them a sense of ownership or are you like some dictator that owns it all and takes credit for everything.

A feeling of ownership is important for everyone with a stake in your meetings and events. Attendees, staff, volunteers, sponsors, exhibitors and even vendors. They all need to have that sense of ownership so that they feel empowered to do the job and not just a good job, a great job.

Your event’s success depends on everyone involved, not just you. Give everyone involved the tools that they need to fulfill their role to the best of their ability and you will find that your job becomes easier while the event becomes better and stronger.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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