Embracing Threads: Is it Time for the Meeting and Events Industry to Bid Farewell to Twitter?

Unless you’ve been living under a rock or residing in a birdhouse, you’ve undoubtedly come across Threads. This text-based, Twitter-like iteration of Instagram, hailed by Zuck as a platform that provides “a new, separate space for real-time updates and public conversations,” has been making waves. But the question arises: should meeting and event professionals pay attention to Threads? Is it a social outpost worth investing in? And, ultimately, does it truly matter?

To delve into these queries, we have gathered a motley crew of experts. Joining Tess and me today are Bob Toovey, the publisher of Event Planner News, and John D’Adamo, Senior Account Executive at Grip. Together, we aim to shed light on Threads’ significance and its potential impact on the meeting and event industry.

Prepare for an insightful discussion as we share our collective thoughts, experiences, and some random noise.

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Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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