Email Marketing FAIL from a Known Hotel Chain

This email arrived in my mailbox Wednesday afternoon, have a look, there is nothing unusual about the email that you can see (I have cut out the logos and identifying features)…..

Event and Conference Marketer Email FailureIt is what you don’t see that is the issue with this email marketing piece.

  • I was not at AIBTM
  • I was not registered for AIBTM
  • I did not meet with this company at AIBTM.

Event marketers, hoteliers and destinations…. STOP… STOP buying lists, renting lists or otherwise thinking that sending out a blast to people that have not subscribed to what you are sending is a good thing. You are wasting money and effort.

Save everyone the trouble of opening your stupid emails that have wasted OUR time and pissed us off.

AND one more thing. If you are going to send these stupid emails, at least make sure that the information is correct.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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