This email arrived in my mailbox Wednesday afternoon, have a look, there is nothing unusual about the email that you can see (I have cut out the logos and identifying features)…..
It is what you don’t see that is the issue with this email marketing piece.
- I was not at AIBTM
- I was not registered for AIBTM
- I did not meet with this company at AIBTM.
Event marketers, hoteliers and destinations…. STOP… STOP buying lists, renting lists or otherwise thinking that sending out a blast to people that have not subscribed to what you are sending is a good thing. You are wasting money and effort.
Save everyone the trouble of opening your stupid emails that have wasted OUR time and pissed us off.
AND one more thing. If you are going to send these stupid emails, at least make sure that the information is correct.
