Don’t Do This With Your Conference Email Marketing

Marketing your Conference with email is mission critical

So, I got an email marketing piece yesterday for an association conference. I am not a member of this association and they are not part of our industry so I am not really sure how I got on their list but they make for a good look into ways not to promote our own conferences.

Here is the the email in full, I did remove the name of the association and their phone number cause including is just mean:

Greetings –

Don’t forget that the early bird rate ends today for the 2015 Association Summer Conference.

There are two ways you can register now:

1. Register Online
2. Call 877-123-1234

Space is rapidly filling up for the 2015 Conference. Visit the event website to get a preview of the event including the updated program, speaker line-up and details on who you’ll meet.

We hope to see you next month!

The Association Conference Team

Ask yourself, does this scream any of the following – “I have to be there!”, “This is must see!”, “This is amazing!”, “This will be unforgettable!”, “This is my moment!”, “What will I miss?!”.

Nope, didn’t scream to me either. In fact, I don’t actually remember what organization it was for… and nothing against them, they just don’t know because they were probably never told how to do email marketing.

If this is how you are currently sending out conference communications, it might be time to rethink that strategy.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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