So, I got an email marketing piece yesterday for an association conference. I am not a member of this association, and they are not part of our industry so I am not really sure how I got on their list, but they make for a good look into ways not to promote our own conferences.
Here is the email in full; I did remove the name of the association, and their phone number cause including it is just mean:
Greetings –
Don’t forget that the early bird rate ends today for the 2015 Association Summer Conference.
There are two ways you can register now:
1. Register Online
2. Call 877-123-1234Space is rapidly filling up for the 2015 Conference. Visit the event website to get a preview of the event including the updated program, speaker line-up and details on who you’ll meet.
We hope to see you next month!
The Association Conference Team
Ask yourself, does this scream any of the following – “I have to be there!”, “This is must see!”, “This is amazing!”, “This will be unforgettable!” “This is my moment!”, “What will I miss?!”.
Nope, didn’t scream at me either. I don’t remember what organization it was for… and I have nothing against them; they don’t know because they were probably never told how to do email marketing.
If this is how you are currently sending out conference communications, it might be time to rethink that strategy.
