Does Your Event or Conference Need a Social Media Manager?

Here is a look at the day of a social media manager.. is this something that you would like to burden your event or conference manager with? Is this something that should be left to the marketing department? Maybe……but read below for five reasons why you may want to jump in and make a new hire.

Events and Conferences need a social media manager
Image: SocialCast

Five Reasons Your Conference or Event Should Hire a Social Media Manager

  1. Enhanced Online Visibility and Brand Awareness: A social media manager can significantly increase the online presence of your event. They are skilled in creating and executing a social media strategy that highlights the unique aspects of your event, engaging potential attendees and sponsors. By regularly posting on platforms like Twitter, Facebook, and Instagram, they can keep your event in the public eye and create a buzz.
  2. Effective Communication and Engagement with Attendees: Social media is a two-way communication channel. A social media manager can interact with your audience, answer their queries, and engage them with interesting content. This engagement is key to building a community around your event and ensuring that attendees feel connected and informed.
  3. Real-Time Updates and Crisis Management: Events often have last-minute changes or unexpected situations. A social media manager can provide real-time updates to attendees, keeping them informed about schedule changes, venue directions, or any other critical information. In case of a crisis, they can manage the situation online, mitigating negative publicity and keeping the audience informed and calm.
  4. Valuable Analytics and Feedback: Social media managers are adept at analyzing online data. They can track engagement, reach, and other important metrics to understand what’s working and what’s not. This feedback is invaluable for adjusting strategies in real time and for planning future events. They can also gather attendee feedback post-event, which is crucial for improvement.
  5. Sponsorship and Partnership Opportunities: A strong social media presence can attract sponsors and partners. Social media managers can showcase the value of your event to potential sponsors by highlighting attendee engagement, reach, and the overall buzz. This can open doors to new partnerships and financial opportunities.

In summary, the role of a social media manager in the context of conferences and events cannot be overstated. From elevating online visibility and fostering community engagement to providing real-time updates and leveraging analytics for strategic insights, a social media manager plays a pivotal role in the success of any event. Their expertise not only ensures effective communication and promotion but also opens doors to potential sponsorships and partnerships, enhancing the overall reach and impact of the event. In an increasingly digital world where online presence equates to relevance and success, investing in a skilled social media manager is not just an option but a necessity for any event looking to make a significant impact. Whether it’s a small workshop or a large-scale international conference, the touch of a professional social media manager can transform your event’s experience, making it more vibrant, accessible, and memorable for all involved.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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