Content Marketing for Meeting and Event Professionals – Part 1 – The Strategy

In part one of this two-part episode, Tess and Keith talk with Kelley Wyant and Anati Zubia about content marketing and why it is critical to keep in touch with your members, attendees, and sponsors in the time of Covid-19. Part one focuses on the how and why of the content marketing journey.

Companies in Event Tech News:

ProPublica’s report on the cancellation of the Houston Rodeo
As part of our discussion, we talk about Ion Exhibits and Nimlok Chicago and their shift to making PPE and other protective gear and equipment

Video Replay

This post originally appeared on the Event Tech Pull Up website.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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