Taking the First Step Toward Changing Your Conference, Events, and Tradeshows

Changing the way that your events, meetings or conferences operate is not easy. It is hard. Even when your attendance is declining, attendees are unhappy and you know that you need to switch things up, it can be one of the most difficult things you will ever experience; especially if the event has a history.

I don’t think that what I am writing can console you or that I can tell you it will all be better, I can’t. What I can tell you is that by changing, and changing radically you can breath new life into your events before they die.You do have the power to make the changes but you have to start. You must take the first steps and jump off the ledge into the unknown.

Before it is too late and there is no hope, read up on the latest trends, what is working and who is successful. Investigate ways that you can get your audience involved and make them care again. There are plenty of resources out there and plenty of people who are successful and willing to share.

Even if you think “your attendees” are not ready for crowd-sourcing, smartphone apps or paperless conferences, you might be surprised, maybe they are ready, they are just waiting for you.

Go for it…. What do you have to lose? There is nothing wrong with trying and failing, there is something wrong with failing and not trying.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

Yep. We use cookies. Just like everybody else. Cool? Click OK.