September 11, 2026
Does Your Conference Sell Out to the Sales Department? Apparently, We're Still Asking.
I first wrote about conference pay-to-play in 2010. Sixteen years later, the terminology is better, the sponsorship decks are prettier, and we call it thought leadership, partner programming, and sponsored content. The underlying question is still the same: how much of your conference's credibility should a sponsor be able to buy?
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