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Keith Johnston

Keith Johnston is the Publisher and Chief Writer Guy of PlannerWire | You can learn more about him here , connect with him on Twitter , Facebook , Google + and LinkedIn.

The Event Tech 12 – snöball Edition

The Event Tech 12 – snöball Edition Snoball Event Marketing

I have known the online version of Rachel Stephan for a long time. We have interacted on the Twitters and the Facewalls since like forever, but, we had never had a chance to meet in actual “real world” but that all changed at the MPI World Education Congress in Toronto this past June… In fact, […]

Shuttle Buses or Ride-Sharing for the Eco-Friendly Meeting Planner

Shuttle Buses or Ride-Sharing for the Eco-Friendly Meeting Planner Uber vs Bus for Meeting Planners

Greta Thunberg’s voice is echoing all over the world as she passionately states her case about climate change and its impact on our planet.  This is not a topic unfamiliar to event and meeting planners. Increasingly, planners are looking at every aspect of the carbon footprint left in the wake of their meetings and events.  […]

The Event Tech 12 – TagDigital Edition

The Event Tech 12 – TagDigital Edition

PPC. Pay Per Click. Three simple words that are surrounded by mystique, voodoo, and fear. Most Event Marketers know what pay per click is but have no idea how it actually works… and that causes fear because nothing is worse than having to dive into the pool with blinders on… is it deep enough or […]

How to use Uber or Lyft for Event Transportation

How to use Uber or Lyft for Event Transportation

There are lots of ways to get attendees from Point A to Point B. Buses are amazing. They move a ton of people quickly and can be really comfy but they can be limiting for smaller groups, smaller spaces, and smaller budgets. Let’s not mention that if an event runs long, you are going to […]