If you think of your conference, meeting or event like a product on a shelf, would you buy it? Are you forcing your attendees to shop around?
If you are not adopting and trying new technologies, creating an event experience and providing an environment where your attendees can thrive, you are forcing them to look for alternatives.
They will shop other industry events that they know, the internet for others they don’t and if they cannot find what they are looking for, they may even create their own. Ultimately, they will find what they are looking for and that is where they will put their time, their money and their heart.
It is better and far wiser to sell a product that people want to buy rather than one they don’t need.
