Conference Attendees are Always Shopping, are You Selling?

If you think of your conference, meeting or event like a product on a shelf, would you buy it? Are you forcing your attendees to shop around?

If you are not adopting and trying new technologies, creating an event experience and providing an environment where your attendees can thrive, you are forcing them to look for alternatives.

They will shop other industry events that they know, the internet for others they don’t and if they cannot find what they are looking for, they may even create their own. Ultimately, they will find what they are looking for and that is where they will put their time, their money and their heart.

It is better and far wiser to sell a product that people want to buy rather than one they don’t need.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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