There are so many reasons why you should have a conference or event blog… I have covered those before. But what about the reasons not to have a conference or event blog? When does it make sense to skip it all together and just say screw it?
After giving it some reasoned thought, here are the top 5 reasons not to have a conference or event blog:
5 – Your conference or event already has plenty of attendees.
We have plenty! Why would we want to attract more? Our attendees and members are so loyal to us that we certainly don’t need any more touchpoints. We are not worried about that other association and their show.. did you know that they are wasting their time having a Facebook thingy and twittering? I wonder what they are telling people on that thing, what they had for breakfast—those fools.
4 – It is just too much work.
Spending 20 minutes a day finding articles and information for our members and attendees is time-consuming. My day is much better spent surfing the web and playing games on Facebook.
3 – My Attendees just won’t go for this type of thing.
Our attendees are old school and really like it when we mail them a printed newsletter.. How do I know? Our director says it is so and he has been with the association for 35 years.. he has the pulse of the group and is really tuned in to their needs.
2 – We don’t need any more sponsors
Sponsors are like an ATM to us; they come back every year, and we don’t have to do anything. Why would they want to be featured in a blog post? People can see them on the show floor or on those hanging banners in the exhibit hall, and that is way more important than being on the web, where millions of people have access to the information. The internet is just all those crazy kids.
1 – I am going to work here forever
I don’t need to be the type of person who improves my skills and actually makes an event better. This conference is on autopilot, and I am going to work here forever, so why should I actually learn how to do something new? The recession is coming to an end, and everything will get back to normal, and there you go. Even if I have to go out and look for a new job, do you really think that there are other meeting and event planners that actually know how to do this stuff?? I don’t think so; they are just like me.
There you have it! 5 reasons not to have a blog for your conference or meeting!