The Most Awesome Social Media Image Sizing Chart

November 30, 2012 By 1 Comment

This infographic needs no explanation, no kind words, no hype. It is simply perfect and something that every conference and event marketer can use because I do not care how many Facebook cover photos you have created or how many Twitter backgrounds, we all forget the proper size 10 minutes after we have posted the image. Just-a-fact.

An big hat tip to  Heather Taylor of eConsultancy for sharing this (she is right, this is too good not to share) and a huge thanks to LunaMetrics for creating this soon-to-be legendary internet marketing masterpiece.  [Read more...]

Filed Under: Event Marketing, Web Design Tagged With: , , , , , ,

23 Content and Social Media Marketing Blogs for Event Planners to Follow

October 16, 2012 By 13 Comments
Social Media for Conferences and Events

Image: MS Ride Canada , a great cause.

A garden center that uses social media can learn a lot from the local dentist that uses social media and the local dentist can learn a lot from a Fortune 500 company that uses the social web. The reverse is also true because there are many common aspects to social media and content marketing across industry segments. Think about it this way… you can go into a biker bar or you can go into TGI Fridays… although they are very different places, you can probably get a burger, beer and a barstool in either one and have fun in both. [Read more...]

Filed Under: Social Media Tagged With: , , , ,

Who and Where – Data About the Social Networks Event Marketers Can Use

October 8, 2012 By 1 Comment

I am not usually one to post infographics but I must give a hat tip to 60 Second Marketer for sharing this one because there is a lot of information that event marketers can use when planning their next social media outing.

 

Filed Under: Social Media Tagged With: , , , ,

An Honest Social Media Mistake Can Hurt

June 20, 2012 By 4 Comments

Didn’t see this coming.

I feel bad for the marketing folks in the Lake Erie Shores & Islands (@LESIWC) marketing department. They sent out a tweet in the run up to father’s day that read:

“Golf & Spa Kalahari – #Sandusky Package/Gift Certificate. Perfect for a Father’s Day gift!”

What is the problem with the tweet? Well, nothing on the surface unless you are up on your Penn State pedophile scandal and know that the name of the accused is  Jerry Sandusky. It seems that the world of social media has hijacked the hashtag of Sandusky, Ohio and are using it to keep track of the ongoing trial.

That is a total suckfest, especially if you didn’t realize it. One minute, you are tweeting happily and the next, you are caught up in something that you had nothing to do with.  You send a tweet and then the idiots of the world are all up in arms because of some wrong that they say you have committed. [Read more...]

Filed Under: Social Media Tagged With: ,

Want to be a Better Event Marketer? Use this Tool

May 31, 2012 By 8 Comments

 

Social Media Stress Event Planning

Posting everything to your social accounts manually and in the moment is what every social media “guru” wants you to do because they say it makes it more “authentic”, more “real”, and more “honest”. I say; what a load of bullshit.

These modern day, social media messiahs think that everything that goes out over your social networks will only be blessed by the social gods if you are the one that hits the “post right now at this moment” button and nothing else will ever do and if you venture too far from this you are committing social sin and must be burned on the social stake after being drawn and socially quartered which to me sounds really, really, freaking painful.

Let’s get real. Posting everything the moment that you “discover” it is great in theory but what most event marketers find is that this can actually cause a social media train wreck. I know, I have jumped the rails a couple of times. How you ask? Let me tell you! [Read more...]

Filed Under: Social Media Tagged With: , ,
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