When QR Codes Go Stupid

OK, I am in Minneapolis (yes, I know, I should have brought a jacket) and I was watching some event people putting these QR codes all over the street and sidewalk for some promotion. They are apparently using a paint that will go away because they have the facilities permission but that is not the point of the story….

Anyway, I watch them for about thirty minutes, taping down the stencil, painting and making it all perfect.

Use QR Codes Wisely

Bam, they are done and the dude whips out his phone and tries one… NOTHING. They do not work, the camera cannot get a bead on the code for whatever reason (again reason does not matter)… it just does not work.

So, here is the solution they come up with

QR Codes can be good and bad


They have stuck these nasty looking pieces of paper all over…….

Tell me, is this how you want to run a promotion at your event? Is this how you want people to see your grand spanky plan…..It is no longer cool and hip, it is kinda dumpy and pathetic.

Do yourself a favor, test this shit before you take it to market, save everyone some grief.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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