What Meeting and Event Planners Should (and Shouldn’t) Be

BE. For a two letter word, it sure is powerful.

For meeting and event planners, it is a word filled with Dos and Don’ts. The success of your event, career, and future hinge on how you “be”.

This is a living list. I think that would be impossible to create a final version of this…. Every time I ask a colleague I get 3 or 4 more suggestions. Some may even repeat using a different word or phrase.


Be Passionate about events
Be Imaginative
Be Creative
Be Calm
Be Prepared
Be Conscientious
Be Green
Be a Thought Leader
Be Valued
Be Vigilant
Be Resourceful
Be Aware
Be In Control
Be Knowledgeable
Be Learning
Be Dedicated
Be Loyal
Be Risky
Be Friendly
Be On Time
Be On the Cutting Edge
Be an Early Adopter
Be Easy to Get in Touch With
Be Vocal
Be a Pitt Bull
Be Tenacious
Be The Owner of What You Do
Be Useful
Be Forgiving
Be The First One in the Room
Be The Last to Leave
Be One Step Ahead
Be Ready


Be Lazy
Be Late
Be A Shortcut Taker
Be Pissy
Be Behind the 8 Ball
Be Unprepared
Be Shortsighted
Be Last Year
Be Using the Same Format Over and Over
Be In the Way
Be a Pain in the Ass
Be Unresponsive
Be a Blame Passer
Be a Loose Cannon
Be Sick of the Job
Be Presumptuous
Be Stagnant
Be Demotivated
Be a Doormat

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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