This video entered my life the other day and I am actually really glad, it is really the only case study you will ever need for event marketing…. enjoy and then make every event stakeholder watch it.
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What Can You Learn From Pink Ponies
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Keith Johnston
Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.
