We all understand that we have to use ballrooms for some events. It never ceases to amaze me that properties can go through 100 million-dollar renovations and still have the same tacky carpet and a 1973-era chandelier, kinda boggles the mind. What are ya gonna do?
I suppose having to suffer through these ballrooms is a small price to pay for having a program in a location that stuns, awes, and makes attendees go wow. Whether it is a sales incentive group or a conference on Internet connectivity they soon forget the ballroom the second they step outside and are in Maui, the Bahamas or one of my favorites…….the Mayan Riviera. Sometimes they also forget the event that was in the ballroom.
Before I digress, it is back to the ballroom. Something that always bothered me on surveys and questionnaires after a program was that you could have the best meal, best entertainment, and best resort or conference location but if it was in your standard ballroom……… marks were mediocre at best. The rest of the program got an A+ and the ballroom functions got a B.
We were fortunate enough to work with a Fortune 500 client many years ago who felt the same way and she had a little money left in her budget so together we set out to transform this drab piece of nasty real estate into something more. I mentioned that it was a little money, so we did not go crazy. We simply added flora, fauna, and all manner of living plant things. What do you know, survey results went up. This was the moment we made a sea change in the way approach ballroom events. We no longer accept, we transform.
That brings me to the present, after this experience and its positive feedback, we decided to try many different ways to spruce up the spaces.
Today these can include full wall wraps (we will turn the walls of any ballroom into a scene from the beach, New York or even Venice), structure builds (if you have the walls as a scene from Venice, build some bridges and add a few gondolas) or even volcanoes. It is all the art of illusion, making the attendees see what you want them to see and look past the standard ballroom decor.
I have to give credit to Encore Creative in Arizona. If you ever have the opportunity to do a program at one of the great properties in the Valley of the Sun, look these folks up.
They are masters at changing the ordinary into an amazing place to entertain, educate, and dine. The picture is from an event a few weeks ago, the client had some money left at the last minute (I mean just a couple of hours) and they were able to transform drab into cool and chic. Rather than close in the ballroom, we actually opened the airwalls built the nylon curtain, and put a hip bar area on the other side. Behind the photographer, the stage was just as amazing with all of the bar areas set behind the nylon screens. Simple lighting completed the effect. Survey results for this event came back at an astounding 98% positive with the attendees very happy indeed.
Should you have the time and a little extra budget (and we all know that this is sometimes impossible), try something out of the ordinary.
Just a thought.
