I am slowly getting back on track with my daily musings and one of the things that I really wanted to bring back asap was the Friday Five because there are some amazing people out there saying some amazing things and I really think that everyone in the meetings and events industry owes it to themselves and their attendees to listen to as many voices as possible.

I am not going to tread to far into politics (today) but if you only listen to one source of news, you are poorly informed. In order to be a well rounded person you have to listen to everything and then sort it out in your own brain.

The same holds true for our jobs in the meetings and events world. If you only listen to the loudest, the most popular or the flashiest.. you are going to be sucking pond water before too long.

That being said, here are 5 amazing voices that I listened to this week and that I think you might find interesting as well. Not all are in the industry and not all of the posts speak directly to what we do. You will find however, that they all have something to teach us.

A Conference Learning Manifesto With Ten New Principles To Adopt – Jeff Hurt

Notable Quote

“Conference organizers need to see themselves as more than logistics and detail planners. They need to see themselves as designers of education experiences.”

How to use a Content Marketing Strategy to sell out your eventWilliam Thomson

Notable Quote:

“The idea of a ‘CMS’ is still pretty cutting edge so don’t be annoyed if you have arrived here not knowing exactly what one is.”

11 Ways to be stupidly effectiveJohnny B Truant

Notable Quote:

“I was able to complete Fat Vampire so fast because every week, I was talking to these two writing machines/fuckers and they made me feel totally inadequate.”

Seven Ways to Get More From Your Nonprofit’s Email Marketing StrategyMaddie Grant

Notable Quote:

“Given that e-mail plays such a critical role in the fundraising process, why is it that so many nonprofits pay little attention to it? Could it be that they just don’t know what role it plays? Or could it be that they don’t know where to start?”

How To Motivate Your Staff During a Trade ShowTraci Browne

Notable Quote:

“For #expletive sake, suck it up people…it’s just four or five days of your life. Stop the whining, put on your big boy pants and get to work!”