Tag - event

Violating the Facebook Terms of Service Could Hurt Your Meeting or Event
Great Plugin to Hide Your Conference or Event Site
Your Conference or Event Needs Refreshing
5 Reasons Not To Have an Event or Conference Blog
Who Cares About Your Conference Facebook Page

Violating the Facebook Terms of Service Could Hurt Your Meeting or Event

Are you one of those organizations that violates the Facebook terms of service and if you are violating these rules, are you exposing your fans/followers to risk because you cannot be bothered to do things the right way?

You might be and not even know it.

One of the biggest mistakes made by amateurs on Facebook is the type of page they set up for their meeting, conference or event so now is the time to ask yourself a question.  Did you choose a profile that requires someone to “friend” you or did you choose a “page” that requires someone to like you?

The answer might be the difference between success and failure on Facebook and could actually lead to you getting your sorry ass kicked off Facebook for violating the terms of service or even worse in a perfect storm of unfortunate incidents.

In short, the terms of service for Facebook state that profile pages are for actual people, pages are for entities including companies, celebrities, things and yes, your event.

Celebrities get to have both a profile and a page because they straddle the line between the two; they are a person when they interact with their real world friends and an entity when they interact with their fans. I am sure that most celebrities want their private lives separate from their public lives (spank you very much Charlie Sheen) and having two different types of pages allows them to do this.

One point that I do not see mentioned (ever) is that by choosing the rookie way and setting up your conference or event as a profile and having it act like a person, where people have to friend you and you have to approve them, you are actually exposing your shiny new “friends” to real world risk. Risk of unwanted friend requests, risk of embarrassment and perhaps, even risk of life and limb in some extreme instances.

How can your choice of page vs profile lead to someone’s risk?

It all depends on their security settings and how they have opted to interact with the world. The two scenarios that I am about to paint are extreme and they are meant to be, they are meant to dramatically show one of the reasons why you should follow the terms of service as they are outlined and not be a Facebook fail.

Let’s say that “Rebecca” used to have a stalker during her college years and now she thinks that period of her life is long in the dust bin of history.  Still a little leery of this type of thing, she takes precautions to limit what people can see about her online by choosing that only friends and friends of friends can see her pictures and comments that she posts. She has hidden other info because she thinks that this is safe.

Unbeknownst to her, asshat stalker dude is still out there looking for her, he thinks that he knows where she is, but cannot be sure. He knows her profession because he knows what her major was and he starts looking at the industry events that she might attend and BAM, he friends your event, you accept the friend request and now he can see her pictures and can confirm that this is his lost victim and now Rebecca  is squarely back in his sights….. And you are to blame.

He can also gather where she is at by looking at comments she has left around those darn internets and so the hunt begins again and her life will once again be turned upside down because you were too lazy to learn how to set up a page instead of a profile.

Now, I know that this is a stretch and even crazy and there are certainly more ways than just your idiocy that could guide Mr. Asspants back to Rebecca. She may already have friends that accept friend requests from every moron that ask, she may have her security settings too low, she may post information about herself online that leave a full blown road map with big bright red arrows right to her front door…. A million different scenarios play out like this every day online and most of them share similarities but are not exactly the same…. Again, this is meant to be extreme.

This could also play out in a less dramatic but no less stupid ways and is probably more realistic because I know this happens.

Rebecca may not have an ex stalker but could now be the CEO of a big company.She is riding high, kicking butt and taking names. The company is doing great, she is a respected community leader and things can only go up from here.

She has her same security settings that say “friends of friends” may see her pictures….she also has a setting that lets friends of friends see pictures she is tagged in. Now, enter the twilight zone.

She forgets this security setting one day and posts college pictures of herself doing Beer Bongs and Body Shots of Tequila in awesome Mexico!Her college roommate, in the spirit of fun, posts compromising pictures of Rebecca that while actually harmless, look pretty bad and her friend tags her in these pictures. They spend one whole night talking on the phone, laughing and drinking margs, walking down memory lane. Tomorrow starts with a hangover and emails that have big red exclamation points next to each one. oops

On any given day, friends of friends wouldn’t care to even look at the images, but now, because she friended your event, her friends of friends are the ENTIRE industry she belongs to and Rebecca is not only CEO of the largest company in this industry, she is also the enemy of every competitor and now they are ALL seeing the pictures of Rebecca on that wicked 1991 trip to Cabo where she had one of the best times of her life. It was fun and she wanted to share, but she did not want the PTA, the Board of said company or the dude in the mail room to relive it with her.

Now, she is pissed, she is mad and she wants a head on a pike. YOU violated the Terms of Service that caused this whole mess and she wants legal remedies baby and she is coming after your organization. She will probably not win because there are arguments that could be made either way and this is a gray area, but the damage will be done to your event because it ended up on the front page of the Wall Street Journal and this will be a precedent setting case.

I hate to tell you, but she will not be the one on the unemployment line when this is over, you will be. Even if she gets canned, she is getting a Golden Parachute that is worth somewhere north of 22 million dollars so she might be going back to Cabo in style while you are scrounging for change in your couch cushions so you can buy a Cup-O-Dunkin.
Again, these examples are probably WAY OUT THERE, but that is not the point. The point is, why are you violating the Facebook terms of service and why are you exposing yourself to this type of issue when you don’t have to, all you have to do is follow the rules.

Luckily, Facebook has just introduced a way to change a Profile to a Page. It would be my educated opinion that this is their way of giving an escape pod to entities before they go on a purge, so be forewarned, I am telling you that your profile page might be on its last legs already. You can find out how to do it here.

Now go and fix your shit before you do any real world damage that you cannot dig yourself out of because Facebook is still one of the best marketing and relationship building tools for meeting and event marketers.

Great Plugin to Hide Your Conference or Event Site

I am going to write a post on why your conference site should be on the WordPress platform soon, currently it is a draft and I have been writing it for a long time, things just keep popping up that keep me from finishing it.

In the meantime, I thought I would dive right into a great plugin that can help you because there are times when you want to keep the world out of your site. This can happen for a variety of reasons.

  • There is the “Big Reveal” for a new conference site, layout or content.
  • There is a total overhaul that is underway for the next year.
  • There is a move from one platform to WordPress.
  • You really are having a site issue.

Regardless of the reason, sometimes you just want to keep those prying eyes from your site. That is where this handy little Plugin comes in.

Maintenance Mode (here is the description from the WordPress Site):

Adds a splash page to your blog that lets visitors know your blog is down for maintenance. Logged in administrators get full access to the blog including the front-end.

Visitors will see a message like “Maintenance Mode – SITE is currently undergoing scheduled maintenance. Please try back in 60 minutes. Sorry for the inconvenience.”

The cool thing is that you can create a custom message to say what you would like, things like:

Conference Registration Opens 2/2/22
Check for our new site 1/1/11

When the site is ready to roll, just turn off the Plugin and your site visitors will go straight in. This is a generic image of the plugin, there is no custom message but rest assured, you can add a custom message.

Easy peasy, lemon squeezy

I use this Plugin on all of our WordPress based sites and I have to tell you it is by far one of the easiest plugins to use, it really is “plug and play” and lets people know that although you are not open to the public, you will be soon and it gives visitors a time and a date to prove it.

Our Grade: A-, You Can Download Maintenance Mode Here

Your Conference or Event Needs Refreshing

hen you first started your event, conference, tradeshow or meeting, everything was new and exciting and bold and the sky was the limit.

Everyone in the neighborhood wanted to come over and see what was going on what was happening and you were top dog. For years you smashed attendance records, there was a waitlist and you could do no wrong.

Your Fresh Event Planning

A few years have gone by and you are still relying on the same format, the same speakers and the same content and the cool kids in the neighborhood have stopped coming by because frankly, the same old thing is not doing it for them anymore.

Your event is just a shell of its former self and you sit there and blame the economy, the weather, everything and anything to avoid having to face the real issues.

Tired Conference or Event

Maybe it is time that you tear down the old and start something new again or someone else is going to come along and build something that the cool kids cannot resist:

A new look at your event or conference

And then, where you gonna be?

5 Reasons Not To Have an Event or Conference Blog


There are so many reasons why you should have a conference or event blog.. I have covered those before. But what about the reasons not to have a conference or event blog. When does it make sense to skip it all together and just say screw it?

After giving it some reasoned thought, here are the top 5 reasons not to have a conference or event blog:

5 – Your conference or event already has plenty of attendees.

We have plenty! Why would we want to attract more? Our attendees and members are so loyal to us that we certainly don’t need any more touchpoints. We are not worried about that other association and their show.. did you know that they are wasting their time having a Facebook thingy and twittering, I wonder what they are telling people on that thing, what they had for breakfast. Those fools.

4 – It is just too much work.

Spending 20 minutes a day finding articles and information for our members  and attendees is time consuming. My day is much better spent surfing the web and playing games on Facebook.

3 – My Attendees just won’t go for this type of thing.

Our attendees are old school and really like it when we mail them a printed newsletter.. How do I know? Our director says it is so and he has been with the association for 35 years.. he has the pulse of the group and is really tuned in to their needs.

2 – We don’t need anymore sponsors

Sponsors are like an ATM to us, they come back every year and we don’t have to do anything. Why would they want to be featured in a blog post? People can see them on the show floor or on those hanging banners in the exhibit hall and that is way more important than being on the web where millions of people have access to the information. The internet is just all those crazy kids.

1 – I am going to work here forever

I don’t need to be the type of person that improves my skills and actually makes an event better. This conference is on autopilot and I am going to work here forever so why should I actually learn how to do something new? The recession is coming to an end and everything will get back to normal and there you go. Even if I have to go out and look for a new job, do you really think that there are other meeting and event planners that actually know how to do this stuff?? I don’t think so, they are just like me.

There you have it! 5 reasons not to have a blog for your conference or meeting!

Who Cares About Your Conference Facebook Page

The truth is nobody, not a one, not a soul… they could not care less… does this mean that you should skip having a Facebook page for your event? Nope.. not at all.

What it means is that the average Facebook user visits your conference, event, association or corporate Facebook page one time and one time only and that is to hit the like button. After that, they interact with you on their wall, through their newsfeed. They rarely come back to your actual page.

This means that you need to spend more time crafting your message and should stop worrying about your page and how many cool doo-hickies you can add to it to impress people. Trust me, if people are interested in your event, they are going to like your page.. they could give a rats ass if you have the latest and greatest application adorning your pretty little page.

The person who liked your page has invited you into their living space, to speak to them to interact with them…. it is imperative that you  work on the message so that you stay relevant and wanted and are not relegated to the “hide conference A”  or “Unlike association B” button.

Unliking or hiding is something that  happens a WHOLE lot, especially when your message is asinine, repetitive or not useful. Posting “Earlybird Rates end tomorrow” over and over and over is going to get you hidden or unliked real quick and it is you who has lost something, not your attendee.

I have personally interacted and liked about 100 pages and all but a few are now hidden. Why are they hidden? Because the message sucked or was loud or stupid or 100 other things that make them annoying and not useful…. being anyone of these things a few times is forgivable, over and over equals a fast unlike.

The ones that I continue to read? Interesting, insightful, thought provoking, interactive….

Here are a few Facebook Pages that you can learn from….

Jimmy Buffet

Grateful Dead

Social Media Examiner (probably the best on this list)

Ted Conference

Mountain Dew

Anthony Bourdain

What is not important is the content of each of these pages, the content is meant for the fans of these brands (and yes, they are all brands, as is your meeting, conference or event)… what is important is to learn from their interactions, how they share and react.. what makes these groups a  community (read: cult). Copy the thinking and the style and the interaction types, use content that your tribe will understand and want and create a cult of your own.

The people that like these pages are brand advocates, they are the ones that are carrying the message the world through their own Facebook walls and encouraging others to become a part of these tribes.

Your attendees can be this passionate too if you give them the chance, if you trust them and enable them to trust you…


Copyright © 2015, PlannerWire, LLC. comodo_secure_76x26_white