Test and then retest. Check and then double check.
This is the mantra that I make all of my association clients live by…. You have too. It is mission critical.
Even the most amazing marketing message or important communication will end up in the trash if the message cannot be heard. Don’t believe me? I received this email just this morning and someone did not double check that the image would display properly and they did not test to see if they had a non-HTML version that would show if the image failed to load.
I can’t even tell who it is from…..I did highlight the two things that I could see though….The title and the unsubscribe link.
We all make mistakes. We all blow it on occasion. This however, is a major fail that could have been avoided by two simple checks. Instead, some marketer is scratching their head wondering why no one is responding to their amazing communication and from the sounds of the title, I really wanted to listen.
Food for thought.