Social media and event marketing should go together like Bonnie and Clyde, in it for the long haul, and all the way to the end. You and I know that the reality is a little different, sometimes they act more like Peg and Al Bundy…..This is especially true at the beginning of the relationship when the event marketer is trying to get buy-in to start using social media as a marketing channel.
Perhaps some facts and figures can get these crazy kids together and help the event marketer to sell that idea…
