Ridiculous Packaging – Stop it Now

OK, so I am driving across the great state of Indiana a few weeks ago and I stop at a Starbucks to grab a Venti Coffee. My traveling companions, including a 5-year-old with a sweet tooth the size of My Everest spy the little carrot cakes and climb all over themselves to be the first one to order. I myself wait for them to finish because I know that there will be more than enough to go around.

Here is what they look like – YUM

Packaging Event Materials

Now, that is a pretty little cupcake and only 190 cals to boot! Kick Ass, maybe I will have two….

Let’s do some basic 5 year old math. 4 people + 1 extra cupcake = 5 MINI cupcakes total. Not too shabby there folks, we are doing good!

Now, here is where the story takes a turn for the odd, weird, bad, funny, whatever… and how it actually relates to meetings and events, because, that is what this little ol site is about.

Packaging Matters to your Attendees:

This is how they packaged EACH little cupcake.

How not to pack your event materials

Is this not the most f’d up thing you have ever seen. What an enormous waste of paper, resources and time (it is a double layer box) you have ever witnessed. My heavens, it took 10 minutes to get us out the door with 5 LITTLE cupcakes and by then, my coffee was getting cold (it wasn’t really, that was for dramatic effect).

  • When you are putting together your registration materials, use the proper package.
  • When you are dropping a room gift, use the proper package or even better, get a gift that is so good it does not need a package.
  • On the tradeshow floor, giveaways matter so choose one that people will use and does not require the cupcake box

Anytime you have to put something inside of something else and box it, bag it, wrap it, stack it or pack it, make sure you use the proper tools and that your attendees won’t have a WTF moment.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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