IFTT. Applets. WTF. Let me explain. IFTTT is an acronym that stands for If This, Then That and the platform itself allows you to set up Applets (also referred to as recipes) that do just that. For example, you could create an Applet that will automatically email members when they sign up for your event or service. There are unlimited Applets and you can also build your own that will work specifically to meet your needs. IFTTT works with more than 110 services including Facebook, Instagram, Flickr, Tumblr, Google, Etsy, Feedly, Foursquare, YouTube, LinkedIn, WordPress, Etsy, and loads more. And IFTTT gives you the option to sign up to see in depth analytics so that you can learn and grow your company. Get it? Got it. Good!