Tracking and analyzing your website’s traffic doesn’t need to be hard and it doesn’t need to be expensive. That’s why there’s Google Analytics. Google Analytics is a freemium web analytics service that gives you and your business the insight and data you need to better understand your audience and web traffic. With Google Analytics you’ll be able to identify how your visitors are getting to your website, what specific pages they click on, where they are geographically located in the world, and how long they are staying on your website. You’ll also learn which pages are performing well, and which pages are under-performing, giving you important information on how to strategize your marketing and sales. So analyze until the cows come home, just don’t let it cost you an arm and a leg.