The days of needing an entire camera crew and loads of expensive equipment to broadcast and publicize are long gone. With Facebook Live, production is as easy as pulling out your phone and accessing your Facebook account for iOS, Android, or Facebook Mentions. Sure, you’ll ideally want a WiFi connection, but as long as you’ve got a strong signal, you’ll have a live broadcast up and running in no time at all, engaging your followers for up to 4 hours. And what happens when your live post is over? The video will be published to your profile or Facebook Page so that anyone who missed it the first time around will have the opportunity to check it out, and those who want to watch it again can come back for more.