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Click. Click. Click. Business is booming and people are clicking the link to your website left and right, but who are these people? Where do they come from? And which platforms that you advertise on are producing the best results? If only you had these answers, you might be able to focus your advertising and publicity campaigns, target your interested demographics, track analytics, and measure and optimize your marketing efforts and campaign performance. Wait, what was that?! You can have these answers when you use Bitly. Bitly is a completely free service that allows you to track who is clicking your link, what platform or website they access your link from, and where in the world they come from. With all this information, you can optimize your marketing and bring in the big business.

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